My CA grows
My CA continued to mature as an online community, enabling easier transactions such as membership management but also fostering greater engagement and collaboration.
The first year of My CA was one of learning where members discovered how to navigate their new space to access services and resources and connect and collaborate with other members. Chartered Accountants ANZ in turn gained a better understanding of the key issues that are top of mind for our members and received valuable feedback on how we can support them.
This year, our focus was on building further value into My CA so that members received an enhanced proposition that made it easier to access the tools and benefits that are important to them while also continuing to grow the community to facilitate new member connections and knowledge sharing.
The total visits to My CA including returning members reached more than 1.5 million in 2019-20 with around 26,000 unique monthly visits. There have been 2,219 unique contributors interacting in My CA, a rise of 113 per cent, and 1,639 posts in the platform.
5,813 members have joined one of the 25 community groups in My CA this year which focuses on topics such as Australian and New Zealand taxation, climate change, wellbeing and growth and diversity and inclusion. Many connections have been made spanning across geographic locations, ages and career stages, from rural-based members talking artificial intelligence with their city-based corporate peers to young members asking for career advice from experienced members.
As the COVID-19 situation evolved, My CA was a space for members to keep informed, discuss the emerging impacts and navigate the pandemic as a connected and supported community. We created two new groups for COVID-19 to raise awareness of our resources and advocacy efforts, with our advocacy experts on hand to answer direct member questions on the impact on their business or clients. A group for members to promote relevant opportunities for their peers was also born out of member need during COVID-19 and has seen over 300 members join, posting 92 opportunities.
The online journey for membership renewals and mandatory notifications through My CA this year was enhanced to offer quarterly payments, apply for concessions or hardship and access invoices easily.
Extending a helping hand during the bushfires
In response to the bushfire season in Australia, Chartered Accountants ANZ partnered with Rural Aid to establish a programme whereby members who held a Certificate of Public Practice could provide pro bono assistance to agricultural businesses affected by bushfires, floods or drought.
This initiative involved Chartered Accountants volunteering their time and skills to help primary producers navigate applications to access government grants, assistance programs and insurance claims with members offering to assist over 500 businesses to fill-out their applications.
During the bushfires, we also maintained a support resources webpage to assist members, clients and communities with business recovery where needed. With over 2,200 visits, the dedicated page outlined a checklist on the practical issues for small businesses impacted by bushfires and our Mental Health First Aid Guide for Chartered Accountants.
Honouring contributions to the profession
Fellowships are peer-awarded for outstanding career achievements and contributions to the profession and community, while maintaining the highest standards of integrity and judgement. In 2019, Chartered Accountants ANZ awarded 220 members a Fellowship from around the world.
Life Membership is Chartered Accountants ANZ’s highest honour acknowledging outstanding contribution to the accounting profession. Four members were recognised with Life Memberships in 2019 including Murray Jack FCA, Ross Ledger FCA, Lynette Provost FCA and Prof Antonius van Zijl FCA and David Gibbs FCA was recognised in 2020.
The 2019 President’s Prize, which is given to one young Chartered Accountant who has advanced both the profession and supported their local community, was awarded to Nathan Reichstein CA from the Northern Territory.
Milestone awards in 2019-20
Each year members are also recognised for their length of time as a Chartered Accountant through milestone awards.
The traffic across all our website properties including the Chartered Accountants ANZ main site, Acuity, YouUnlimited and eStore continues to rise year-on-year. Among all our digital properties, the eStore, which houses our online CPD courses and events, contributed 27 per cent of our total unique visitors in 2019-20.
The popular sections of our main website continues to be “Become a member” garnering 671,463 visits followed by “Member Services” with 444,372 visits. The most popular time of the day to visit the website is 11am AEST/2pm NZDT with the website receiving an average total of 334,182 visits at that time.
Our Facebook regional groups that connect members to their local regional and events teams grew with over 8,300 members across the 17 groups. There has been an increase in our following across all our social channels, with our reach on LinkedIn increasing by over 10 per cent and our reach on Instagram increasing over 20 per cent.
Our social campaign for International Accountants Day in particular reached more than 140,000 people across our platforms.
Each year our Leadership in Government Awards in Australia highlight public service leaders who are making the greatest contribution to the prosperity and stability of the country.
Announced in October 2019 at Parliament House in Canberra under the theme of building culture, governance and leadership, there were three recipients for awards including:
- Outstanding Graduate of the Year Award – Caitlin Petersen, Australian Taxation Office.
- Emerging Leader of the Year Award - Brendon Buckley, Department of Infrastructure, Transport, Cities and Regional Development.
- Outstanding Contribution in Public Administration Award – Rachael Spalding, Department of Finance.
Chartered Accountants ANZ also sponsored the Diversity Award for the New Zealand 2019 Women of Influence Awards. The Awards celebrate women who make a difference in their communities and organisations with the diversity category won by Tapu Misa, New Zealand's first female Pasifika journalist and an industry pioneer for women and Pacific people.
We were also one of the founding partners of the Australia New Zealand Leadership Forum Trans-Tasman Innovation Awards which celebrates the impact, innovation and growth by start-ups. Winners attended an online summit where we ran a masterclass showing the value of good financial metrics and the value of having a Chartered Accountant within the ranks.
Developing into Asia
In 2019-20, we worked with Asialink Business to develop the business case for a strategy looking at expanding in Asia, after receiving Chartered Accountants ANZ Board support to move ahead with the implementation of five agile projects.
Prior to COVID-19, we completed a programme of works to define the key next steps and priorities for this strategy which has now been adapted where practical, factoring the impact of the pandemic. These workstreams and recommendations will undergo further consideration by the Board.
Following the implementation of our new governance ecosystem in 2019, we have four new Overseas Regional Councils in Hong Kong, Singapore, Malaysia and the United Kingdom as well as the ability for Chartered Accountants ANZ Councillors to be appointed from regions where we have no real footprint. This will provide a global perspective to strategic and member issues and drive engagement in locations where there is no physical office.
Our support of the profession extends to the international stage with agreements and affiliations with professional bodies in many countries around the world. Here is a snapshot of our key connections:
- Member of the International Federation of Accountants which represents nearly three million accountant professionals in 130 countries through 175 member bodies and associations. This year we provided input into their Strategic Plan for 2021 and Beyond and COVID-19 Global Survey which captured the impact on the global accountancy profession.
- Connected through the Global Accounting Alliance, representing over one million members in 180 countries across the globe, which creates the mutual recognition for our members by the local bodies in Europe, Africa and North America and to share ideas on a world stage.
- Part of Chartered Accountants Worldwide which brings together and markets the CA designation with the leading Institutes of Chartered Accountants from across the world from Asia and Africa to Europe, creating a network with over 750,000 Chartered Accountants with the CA as their local proud designation and one million students studying to be Chartered Accountants in 190 countries.
- A member body of the ASEAN Federation of Accountants and Confederation of Asian and Pacific Accountants which provides significant opportunities through Asia.
- Strategic alliance with the Association of Chartered Certified Accountants (ACCA) which represents 870,000 members and future professional accountants around the world. We have co-located our offices with ACCA’s presence in the United Kingdom, Malaysia, Singapore, Hong Kong and collaborated on events, research and education offerings, examples of which are two online learning tools on robotics in finance and cybersecurity. ACCA’s presence in Asia over many generations provides us with a unique opportunity to help each other in our markets, share ideas and support us with an infrastructure footprint that would otherwise take us decades to achieve in this important Asian region.
- A foundational institute of the Association of Chartered Accountants in the United States which provides CPD events and networking opportunities to our members based in United States.
- Our Memorandum of Understanding relating to the mutual credit recognition of two professional level modules was extended with the Singapore Accountancy Commission in December 2019.
- Provide support to the four Professional Accounting Organisations (PAOs) in the Pacific.
We also have a strong network of members who help our outreach into some countries where we have no real footprint, including in cities on the west and east coast of the United States of America, Dubai, Thailand, Shanghai and Beijing.
Broadening our community
Chartered Accountants Australia and New Zealand is a member of Indigenous Accountants Australia (IAA) and has a partnership with Ngā Kaitatau Māori o Aotearoa (NKMoA – National Māori Accountants Network) in New Zealand.
We support young Indigenous Australians and Māori to enter the profession through the provision of scholarships. In 2019, Dance Johnston from Howells Chartered Accountants in New South Wales and Sam Roberts from Workpac in Queensland were recipients of the Indigenous Accountants scholarships. In a similar vein, Amanda Terry who is studying at the Universal College of Learning and Rian Thomas at the University of Waikato were the recipients of the Māori scholarships.
Chartered Accountants ANZ also introduced new scholarships this year to help students of Pacific heritage studying in New Zealand and the Pacific Islands with their undergraduate accounting studies. The scholarships where given to Jacqueline Tailela from Auckland, New Zealand, Elmit Champi from Port Moresby in Papua New Guinea and Elizabeth Tinei from Apia in Samoa.
"I moved from home to seek for the best. There are no boundaries from achieving my dream, becoming a Chartered Accountant."
– Jacqueline Tailela, Pacific scholarship recipient
Accounting Professional of the Future
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Communities of the future: Nicki Nicol CA
When Nicki Nicol CA stepped into the CFO’s role at New Zealand Rugby in early 2017, her responsibilities took a tilt in an unlikely – and at first not obviously financial – direction.